Nico Rosberg, former Formula 1 World Champion, has successfully transitioned from motorsport to sustainability, using his platform and resources to drive change in green entrepreneurship. Known for his 2016 victory over Lewis Hamilton, Nico retired from F1 to focus on impactful ventures, particularly in sustainable innovation and environmental activism. Recipient of the European Culture Award for the Environment & GreenTec Entrepreneur of the Year title, Nico is one of the most prominent figures in the environment & sustainability sector.
Nico’s most prominent role is as Co-Founder of Greentech Festival, a global event in 2019 to spotlight technological solutions addressing climate challenges. The festival showcases innovations in renewable energy, green mobility, smart cities, and circular economy practices, drawing leaders, innovators, and investors worldwide. It serves as a platform for sustainable startups to gain visibility, helping bridge the gap between emerging green technologies and market-ready solutions. By integrating networking and education, the Greentech Festival has become a major incubator for sustainable ideas, promoting impactful, scalable solutions.
In addition to Greentech, Nico has launched Rosberg X Racing (RXR), a team in the Extreme E racing series. Extreme E races all-electric SUVs in remote areas to raise awareness about climate change effects in vulnerable regions like the Amazon, Arctic, and deserts. Through RXR, Rosberg emphasizes environmental responsibility in motorsports by advocating for clean energy solutions and sustainable racing practices. Extreme E also supports ecological restoration projects, such as tree planting and coral reef protection, showing Nico’s commitment to both innovation and conservation.
Nico’s ventures extend into venture capital, where he invests in companies focused on sustainable technology and eco-friendly products. Through his firm, Rosberg Ventures, he has backed startups specialising in electric mobility, alternative fuels, and sustainable lifestyle products. His investments prioritise long-term impact and scalability, nurturing businesses that aim to reduce carbon emissions and promote eco-conscious consumption. In 2023, Nico was featured in the Forbes 40 Under 40 list, accompanied by a cover feature, highlighting his work in sustainability investing.
A vocal advocate of sustainability, Nico actively shares his vision through public speaking, social media, and partnerships with environmental organisations, including the World Economic Forum. His voice lends credibility to sustainability causes, helping to mainstream eco-friendly lifestyles and technologies. He has received an official client rating of 9.5/10 from his speaking engagements in the realm of sustainability. In the sustainability entrepreneurship sector, Nico stands out for using his influence to support technological advancement and environmental responsibility. By leveraging his sports fame and business acumen, he has created a unique model that not only supports eco-friendly startups but also inspires fans and followers to prioritise sustainability, making him a leading figure in the green movement and an innovator in sustainable entrepreneurship.
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