Michael Rada

Michael Rada is a globally recognised sustainability and motivational speaker, celebrated for his pioneering efforts in waste prevention and industrial upcycling. As the founder of Industry 5.0, he brings a visionary approach to creating a wasteless world. With a track record of implementing real-world solutions that have already prevented over one million tonnes of material from becoming waste, Michael is sought after for his practical insight, industry foresight, and relentless optimism. Organisations hire him to inspire action, foster innovation, and help audiences grasp the tangible possibilities of sustainable transformation.

Michael began his career on the factory floor of a steelworks, where he developed a firsthand understanding of industrial systems and their environmental impacts. His determination and work ethic quickly propelled him into senior roles, eventually becoming part of the executive management in European logistics for one of Japan’s largest corporations. From early positions at Fridanair in 2004 to leading international business development at American Way and American Way Solar in 2008, Michael combined his technical knowledge with strategic business acumen. His tenure as manager at SUMISHO in 2013 further refined his leadership, setting the foundation for his later ventures into sustainability-focused enterprises.

In recent years, Michael has significantly expanded his influence and impact. He serves as an advisory board member for several forward-thinking organisations, including EightQUBE, Capture High, Before 3020, and Advanced Higher, all in 2023 and 2025. These roles underscore his status as a thought leader across a range of sustainability and innovation initiatives. A prolific writer with over 3,000 published articles, he is also a highly regarded educator and global networker. His accolades include CEO of the Year for Waste Prevention in 2018, multiple awards in Industrial Upcycling, and recognition for his innovative waste prevention projects.

Michael is hired as a speaker because he brings more than theory – he brings proof. His journey from factory worker to global sustainability expert is deeply motivating, and his ability to combine environmental vision with actionable strategies makes him an essential voice at conferences, corporate events, and academic institutions. His story is not only inspiring – it’s a blueprint for impactful change.