Josh White

Josh White is a renowned entrepreneur celebrated for his visionary contributions to eco-friendly business practices. As the Co-founder and CEO of Cano Water, Josh is at the helm of a revolution to banish the use of single use plastics polluting our oceans. His talks are engaging and informative, drawing on his deep expertise in marketing, communications and environmental stewardship. With a natural flair for captivating audiences, he inspires stakeholders to adopt greener, more responsible approaches.

Overcoming significant personal challenges early in life, like severe ADHD and addiction, Josh pursued a passion for music and his journey as a Hip Hop DJ took him around the world where he honed his creative skills and built a reputation for dynamic performance. In 2011, he founded High Frequency Events, uniting influential artists in grime and electronic music. This formative experience laid the foundation for his future successes in entrepreneurship.

Then, while on holiday to a remote island, Josh and his friends were horrified by the volume of plastic bottles polluting the water. Together they discovered that 70% of aluminium cans were recycled compared to just 7% of plastic. Together they started Cano, canned water, which is now available in over 10,000 stockists across the UK, Europe, the Middle East and Asia.

A Forbes 30 Under 30 Honoree, Josh is a compelling figure in sustainability, blending personal resilience with professional innovation. His journey from overcoming early life challenges to leading a globally recognised sustainability brand exemplifies his commitment to environmental progress. As a marketing communications expert and persuasive speaker, he not only educates but also inspires action towards a greener future.