John Pabon

John Pabon is a prominent sustainability, climate change, and strategy keynote speaker, often referred to as “Australia’s leading voice on greenwashing.” With nearly two decades of experience in the realm of sustainability, John combines his in-depth knowledge and global expertise to empower businesses and individuals to make meaningful environmental changes. As the Founder and Chief Advisor of Fulcrum Strategic Advisors, he helps organisations craft strategies that lead to tangible impacts, offering a pragmatic approach to the challenges of climate change. His expertise is further underscored by his advisory role with the United Nations, where he worked directly on critical issues such as nuclear disarmament and international protocols.

A celebrated author, John has penned three influential books, including his most recent release, “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to Us”. This work follows the success of “The Climate Emergency Journal” and “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet”. Through his writing and speaking engagements, John demystifies complex sustainability issues, providing actionable insights to combat the misinformation surrounding greenwashing while inspiring audiences to take decisive action for the planet.

John’s illustrious career spans various leadership roles, including his time as Programme Director for the Asia Sustainability Leaders Council at The Conference Board and as Marketing & Resident Sustainability Expert for The Silk Initiative. His global journey began with a strong academic foundation—a Master’s degree in Political Science and International Relations from Long Island University—and early roles like Chief Programming Officer at California State University. His time at esteemed organisations like BSR, Nbn Australia, and the US Green Chamber of Commerce reflects his commitment to aligning business strategies with environmental goals.

As an engaging keynote speaker, John Pabon distills his extensive expertise into compelling presentations. Audiences are captivated by his no-nonsense five-point plan to combat climate change, his insightful commentary on sustainability practices, and his unflinching critique of greenwashing. Beyond the stage, John’s advisory contributions to the Internet Governance Forum and his ongoing engagement with international organisations showcase his dedication to driving systemic change. By blending a global perspective with practical solutions, John empowers his audience to move beyond rhetoric and take impactful actions for a sustainable future.