Jo Fairley

Co-Founder of Green & Black's Chocolate, Co-Founder of the Beauty Bible, Co-Founder of The Perfume Society & Forbes 100 UK Leading Environmentalists

  • Founder of Judges Bakery
  • Former Editor of Honey Magazine
  • Formerly Britain’s Youngest Magazine Editor for Look Now Magazine
  • Winner of the WorldAware Award for Ethical Business
  • Winner of several Soil Association Awards
  • Author of The Story of Green & Blacks

Discover Jo Fairley’s biography of published work below.

The Story of Green and Black's
The Story of Green & Black’s
The Perfume Bible
The Perfume Bible
The Ultimate Natural Beauty Bible
The Ultimate Natural Beauty Bible

Jo Fairley is a passionate businesswoman who has committed her career to establishing some of the world’s most well-known brands. Famed as one of the Co-Founders of Green & Black’s fairtrade chocolate, Jo is an avid advocate for sustainability and encourages businesses across the globe to comply with sustainable practices. Also famed as the Co-Founder of the Beauty Bible and The Perfume Society, Jo has taken the business world by storm, continuing to share her business visions as an inspirational speaker. When looking for a business expert to emphasise the importance of sustainability, book Jo Fairley today.

Back in 1979, Jo began what would become an illustrious career as the Editor of Look Now Magazine. Famed as Britain’s youngest-ever magazine editor at the time she was Editor of Look Now, Jo worked with the publication for four years before moving to become the Editor of Honey Magazine. In 1991, Jo realised her potential as an entrepreneur, and co-founded Green & Black’s with her husband, Craig Sams. Now approaching a £100 million a year brand, Green & Black’s was the producer of the first organic chocolate bar in the UK and the Maya Gold was the first chocolate to be awarded the Fairtrade mark in the UK.

With the success of Green & Black’s ever-increasing, Jo was able to further her entrepreneurial visions, later becoming the Founder of Judges Bakery, an organic and natural food store and bakery. She has also since become the Co-Founder of The Perfume Society, an appreciation society for fragrance lovers, and the Beauty Bible, a guide to all things make-up, body care, skincare and hair care. She is also the creator of The Wellington Centre, a boutique nine-room wellbeing centre. In recognition of her achievements as an entrepreneur, Jo has been awarded the WorldAware Award and many different Soil Association Awards – honouring both Green & Black’s and Judges Bakery. She has also been the recipient of The Shackleton Medal for Leadership and Citizenship from The Scottish Royal Geographical Society and awarded an Honorary Doctorate in Business Studies from Kingston University.

A highly respected entrepreneur, Jo is now booked as a speaker to share her business expertise. Also booked for her expertise on sustainability, Jo emphasises the importance of producing Fairtrade products and respecting the environment. Having also been a judge on the RSPCA Good Business Awards and Woman of the Year Awards, Jo emphasises the importance of women in business, change management and leadership in her speeches. When looking for an expert on sustainable business, book Jo Fairley today.

Official Testimonials

Jo Fairley is regularly booked to engage audiences at events, read their latest feedback below:

“Jo was absolutely fantastic! Everyone thoroughly enjoyed the call and found her to be interesting and inspiring. Our CEO was one of the people on the call and he loved the effort that was put into her slides and talk. Just to note that Jo was super professional by setting up calls to have run-throughs and she was really enjoyable to work with.”


“Josephine Fairley spoke at our Chairman’s Annual Business Dinner on the 15th March 2013. Jo was absolutely fantastic, her talk was so inspirational and completely fitted our audience of 160 business delegates. Jo’s story gripped the crowd by being both honest and funny, holding everyone’s full attention for 40minutes. Jo also communicated well in lead up to the event ensuring that she had an understanding of the audience that would be present as well as providing me with contact details, making my role as an event manager that little bit easier. On the evening and shortly after the event, I received an abundance of compliments from delegates all praising Jo’s talk so once again, thank you.”

Suzanne, Plymouth Chamber of Commerce & Industry

“Everything went really well all the ITAs have been telling me how good they thought Jo Fairley was. The room of 70+ (Including me) were all captivated by her story. She is knowledgeable, funny and approachable happy to answer anyone’s question and the Green & Blacks chocolate she bought were an added bonus.”

Joanna, Newable Trading LTD

To enquire about Jo Fairley for your event or corporate function, simply contact us via or call a booking agent on 0207 1010 553.