Cristiana Pace, Founder of Enovation Consulting, has made significant strides in integrating sustainability into motorsport, leveraging her expertise in engineering and strategic management. Her journey began with ground breaking roles in Formula 1 (F1), where she was the first woman to work trackside with the FIA technical department as a data analyst. This experience laid the foundation for her later contributions to safety and sustainability within motorsport.
Cristiana’s focus on sustainability took shape in 2012 when she joined Williams Advanced Engineering (WAE), spearheading technology transfer projects. Her strategic role in WAE involved creating sustainability initiatives and managing multimillion-pound projects, notably leading the FIA Formula E battery supply from 2013 to 2015. This milestone project advanced electric racing technology, positioning motorsport as a catalyst for sustainable innovations in the automotive sector.
Beyond electrification, Cristiana has played a crucial role in enhancing motorsport safety. Her consultancy work with the FIA Institute for Sustainability and Safety led to critical safety advancements, and in 2016, she helped expand the use of safety devices across FIA championships, demonstrating her commitment to holistic improvements in motorsport.
In 2018, Cristiana founded Enovation Consulting, a strategic firm dedicated to sustainability in sport and motorsport. Enovation focuses on sustainability strategies, impact assessment, and fostering low-carbon practices within the motorsport industry. Her consultancy has contributed to environmental consciousness within the sector, pushing for measurable sustainability and promoting a circular economy. Her work includes Life Cycle Assessment (LCA) and STEM outreach, advocating for legacy projects that encourage future generations in sustainability and engineering.
A respected speaker and advocate for diversity in STEM, Cristiana’s influence extends to her ambassadorship with organisations like Dare to be Different and the Silverstone Technology Cluster. Recognised among the top 50 women in engineering in 2021, her efforts to champion inclusivity and environmental responsibility have established her as a visionary leader. Her academic background, with a PhD focusing on sustainability transitions in motorsport, underpins her ongoing mission to drive systemic shifts towards a more sustainable and inclusive industry.
Having been part of Motorsport UK’s Sustainability Committee, Cristiana is part of the team which assesses how sport plays a part in tackling the climate crisis, using her knowledge as an engineer and sustainability expert to help with the Net Zero movement. A highly sought-after sustainability keynote speaker, Cristiana has received an official rating of 9.6/10 from happy audiences across 232 events. With clients such as Alpha Tauri, Williams Racing, Haas, the FIA Motorsport UK, and AS Roma Football Team to name a few, do not miss your chance to hear from one of the leading female engineers on how sports can develop sustainability strategies to help tackle the current climate crisis. Hire Cristiana Pace today!
Cristiana Pace is regularly booked to engage audiences at events, read their latest feedback below:
“Cristiana is a very experienced and outstanding international business development professional who is able to build long lasting relationships with clients, suppliers and other key industry players. Active in motorsports for so many years, Cristiana has achieved to build and maintain an impressive network of relationships across all major international racing series. She combines commercial skills with extraordinary technical capabilities and deep understanding of the industry she is active in. Furthermore Cristiana has a strong execution-bias and is flexible enough to perform well in uncertain situations. It is always a great pleasure to work with her as she is a very trustable, motivated and fun person. Highly recommended!”
“I have worked closely with Cristiana for over 18 months on the development of our sustainability strategy for Motorsport UK. Her industry experience and specialist subject knowledge was key to informing our strategy and ensuring we maintained momentum to get it launched.
I would highly recommend her in a similar role for other organisations and I look forward to continuing to work together moving forwards.”
“I worked with Cristiana during my time as Head of Race Operations at McLaren Racing and during that time she was working for EM Motorsport and attached to the FIA.
She exhibited a great understanding of both her work and also the Formula One environment in which she was required to operate. Cristiana’s thorough knowledge of the systems she was supporting served her well when dealing with both engineers and mechanics in pit lanes from Silverstone to Sao Paulo.”
“I met Cristiana in her early days and she has an incredible enthusiasm in what she does. She identify opportunities and continuous improvement to help her customers meet their sustainability goals and to secure and/or grow their business and meet their financial objectives. She provide guidance and sustainability expertise to her customer. Cristiana help the Customer to define sustainability, identify and prioritize strategic options for sustainable products/solutions, build internal capabilities and identify ways to create value. She has the talent to enter as part of Customer team and work and act suggesting strategies taking into account emerging customer needs, reputational and operational risks, industry trends, and in case corporate sustainability goals. then she is able to translate in practical way what is the plan.
She is a real asset, and I cannot recommend her service more.”
“Whilst working with Cristiana during her time at EM Motorsport she showed great determination and dedication in supporting customers. Her deep understanding of the systems that she worked with, and professionalism helped enormously with the introduction of the new technology into the F1 paddock. Cristiana is a pleasure to work with.”
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