Anabel Ternès von Hattburg

Anabel Ternes von Hattburg is a globally recognised futurologist, sustainability expert and keynote speaker who blends visionary thinking with practical solutions for a thriving future. As CEO of Sustain Plus GmbH and managing director of the SRH Institute for Innovation and Sustainability Management, she offers audiences a compelling narrative on how organisations and individuals can embed sustainability into strategy and culture. Her engaging stage presence and thought leadership have made her a sought-after voice at international conferences on sustainability, digitalisation and future trends. Forbes has recognised her as a LinkedIn Top Voice ‘Superwoman’ and major media titles have cited her as a leading manager and visionary thinker.

Anabel’s career began with academic and commercial foundations that set the stage for her sustainability journey. Early on, she gained international leadership experience in business development, working with major consumer goods companies such as Samsonite, Fielmann and Triumph, where she developed a deep understanding of organisational challenges and market dynamics. Building on this experience, she transitioned into roles that bridged business, academia and innovation, taking on leadership at the SRH Institute for Innovation and Sustainability Management and later establishing Sustain Plus GmbH to drive impact-led solutions. Her entrepreneurial spirit also led to founding ventures like GetYourWings, an initiative that blends education with digital and ecological skill development.

Throughout her career, Anabel has accumulated a range of notable achievements and board roles that underscore her influence. She holds a professorship in communication management, contributes as a freelance journalist and has authored bestselling books on sustainability and digitalisation. Her commitment to global causes is further reflected in her roles on high-level advisory boards, including advisory positions with Plant for the Planet and the UN Ocean Decade Germany, as well as serving as President of the Club of Budapest Germany and as a member of the Club of Rome. Her work has garnered awards such as the Google Impact Challenge Award, CEO eLearning of the Year and recognition as a female futurist of the year. 

Anabel is a compelling sustainability speaker because she combines academic rigour, entrepreneurial insight and systemic thinking with a clear commitment to actionable change. Audiences benefit from her evidence-based frameworks that turn sustainability from a conceptual ideal into tangible competitive advantage. She challenges organisations to go beyond superficial commitments, advocating for authentic strategies that align purpose with practice and build resilience in an era of rapid technological and environmental change. Her ability to articulate complex topics with clarity and inspire practical action makes her an ideal choice for events focused on sustainability, innovation and leadership.