Jon Wright is one of three Co-Founders of Innocent Drinks,the biggest juice brand in Europe. From a group of friends with a bright idea to an internationally successful business with sustainability at its core, Jon has pioneered a new wave of conscious corporate ethics. As a prominent and highly regarded entrepreneur, Jon is now sought after to transform the potential of audiences, both individually and as a business, through actionable keynote talks on sustainable practices, resourcing and futureproofing.
Starting out in 1999, Jon joined forces with his two long time friends to trial a smoothie stall at a festival. Following a resoundingly positive reaction, Jon quit his corporate job to drive the ambitious smoothie business. Fast forward, and Innocent Smoothie is the biggest juice brand in Europe with a 65% market share and now incorporates healthy food pots, other drinks and health shots. Responsible for fronting the operations side of the business, Jon led the move into sustainable resourcing of the fruit needed for the drinks, and the development of their 100% recycled plastic bottles, the first product of its kind. Through innovation, creativity and an ethical compass, Jon is credited with much of the success of the half a billion-dollar company.
A graduate of the University of Cambridge, Jon showed natural leadership during his studies, making a profit from stalls at university events. Embarking on his professional career, Jon started in a role as a Consultant for Bain & Company, where he strengthened his business skillset which further supported his later ventures. Since selling his majority share in Innocent Drinks in 2013, Jon has remained on the board of advisors and Co-Founded Jam Jar Investments. Through the venture capital firm, Jon has invested in leading European brands including Graze and Deliveroo.
When booked as a speaker, Jon leaves a lasting positive impact on audiences as he combines key takeaways from his journey as an entrepreneur with bespoke advice for corporate clients. Having led a company that is renowned for their social and environmental responsibility, Jon is well equipped to share strategies for greater sustainability in business growth, whilst maintain profits, a truly insightful talk.
Jon Wright is regularly booked to engage audiences at events, read their latest feedback below:
“Delighted to work with Jon on this project; the story of how they started innocent, right through to the work that they do today was a real eye-opener and great to hear first-hand.”